
The Cabi brand is not just about creating modern, trendy pieces, but also empowering women to live their dream lives. A company for women, by women. Cabi reinvents how women shop and provides thousands of women with an alternative career that is relevant, liberating, and profitable. Moreover, the Cabi Foundation empowers and encourages women in need in the U.S. and around the world.
Using a minimal and elegant approach, the responsive eCommerce site was designed to drive sales and build customer loyalty. Highlighting the brand´s distinct elegant and fashion-forward product selection, the user-friendly design seamlessly integrates product, curated editorial content and our seasonal campaign to create a unique shopping experience. In addition, accessible product filtering, clear call to actions, and cross-promotional opportunities on core-site pages were implemented to create a flexible and engaging experience to inspire a personal style.