There were more live hours of Winter Olympics coverage in PyeongChang than ever before, and for the first time at a Winter Games, NBC broadcasted live across all time zones to the entire country, creating a unique national collective experience for this event from broadcast and cable television to digital streaming and social media. On all NBC and Telemundo website pages, a medal count module displayed the results of all competitions live. To take advantage of this unique opportunity, I conceptualized and developed an auto-expanding ad to attract sponsors over the medal count module, a completely new format that opened up new opportunities for brands to advertise, and is still used today by NBC and Telemundo.
