Pantene launched its most innovative line of hair care products in the last 10 years targeting four major customer pain points: thin hair, frizzy hair, weak hair, and hair loss.
Our main objective was to build credibility, as well as create buzz around this new Pantene product line and highlight its unique value proposition compared to the more basic Pantene product lines while attracting new customers with a premium proposition and higher price point.
The Premium Brand Store was designed to address four major customer pain points, which is why the first step was a simple question: What is your hair type? Their answer led them straight to the solution: a product line page customized to their needs.
Customers will find a sophisticated yet simple, yet user-friendly design on the product line page. This educational environment will help them find the best solution for their hair problem, as well as learn about new formulas, innovative ingredients, and how to combine them.
